Search Engine Placement
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Search Engine Placement (SEP) is often confused with or mistaken for Search Engine Optimization (SEO) which is understandable, yet regrettable.  There are many different stages involved when optimizing a web site for search engines and improving the ranking of your web site in the leading search engines such as Google, Bing, Yahoo and others. One of the most important parts of getting your web site to rank on search engines, is to successfully place your web site url in the search engine crawl list, hence Search Engine Placement.

You can manually submit your web site urls to search engines, if you want too...





Just remember, you need to do this each time you update content on your web site! And this is the old way of doing it, most search engines want a properly formatted XML sitemap file uploaded to their server...

You can spend countless hours and dollars optimizing your web site for search engines, however if you skip the crucial step of actually placing your website on those search engines, then how are they ever going to know where your web site is?  HOT Marketing & Design uses techniques that have been tried and tested, along with cutting edge technologies and existing marketing tools that will not only submit your web site url to all of the leading search engines but also update the search engines with XML and RSS feeds that alert them of recent content changes and force the search engine 'robots' to automatically download your updated sitemap.

By employing a successful Search Engine Placement technique along with ensuring that the content of your site contains the right number of keywords to match the search terms you want to come out on top for, you can relax knowing that your web site will always be ranked as high as it possibly can, and that HOT Marketing & Design will back their guarantee with over 30 years of combined marketing expertise.

How long does it take to get your site on the first page (top 10 results) of Google, Bing or Yahoo? There is no straight answer for that question because it depends on so many factors.  It can take a week (but not usually), a month (sometimes, and only if you're lucky), or a year (which is generally the rule of thumb).  Why does it take so long?  Most search engines have a ranking system that is based on points, and it takes a lot of 'scans' for your points to build up high enough to get you up into the top 10 results.

However, it does not take much for your web site to lose those points when there are errors in your web site code or broken links on your web pages. Once you get knocked back down a few points because of errors, it's difficult to start rebuilding yourself back up.  That is why it is so crucial to let the professionals at HOT Marketing & Design build you a web site that is W3 Compliant and 100% Search Engine Optimized.

Placing your web site requires market research, analysis of competitor web sites and their keywords, as well as some picking and choosing of your target markets and geographical locations.  Once those key steps have been completed, placing your web site successfully is easy and straightforward.

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